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Bbit 436 :E-Commerce 1St Trimester 2015 Question Paper

Bbit 436 :E-Commerce 1St Trimester 2015

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2015

E-commerce (BBIT 436) (CISY 428) (BUSS 342) 1st trimester 2015
KENYA METHODIST UNIVERSITY

END OF 1'st 'TRIMESTER 2015 (FT) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE
UNIT CODE : BBIT 436/CISY 428/BUSS 342
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

INSTRUCTIONS

Answer question One and any other Two questions.
Question One (30 marks)

The development of E-commerce was divided into E-Commerce I and II phases. Explain any three characteristics of each phase.
(6 marks)
Organizations can reap both tangible and intangible benefits through E-Commerce adoption. Describe giving examples of each type of benefits.
(4 marks)
Describe the significance of the following business model components in an E-Commerce environment.
Value proposition
(3 marks)
Revenue model
(3 marks)
Competitive environment
(3 marks)
Show how the following B2C business mode Is are organized.
Portal
(2 marks)
E-tailer
(2 marks)
Transaction broker
(2 marks)
Outline internet infrastructural limitations that have been a challenge to full navigation of E-Commerce benefits.
(5 marks)
Question Two (20 marks)

Discuss how the following functions have promoted online activities in modern business.
Search engine
(3 marks)
Intelligent agents
(3 marks)
Instant messaging
(3 marks)
Electronic mail
(3 marks)
In addressing E-commerce security issues, identify and describe any four dimensions.
(8 marks)
Question Three (20 marks)

List one traditional and one new model of e-commerce transactions and give an example of each.
(4 marks)
List three (3) characteristics of web 2.0 technologies.
(3 marks)
What does the term web authoring software tool mean? Name any two common web authoring tools that you are aware of:-
(4 marks)
List and briefly describe three e-commerce revenue models.
(3 marks)
Which are the three key points of vulnerability in an e-commerce environment?
(3 marks)
List three limitations of using cash as a payment system.
(3 marks)
Question Four (20 marks)

Name five e-commerce payment systems that a company can use to secure online payments.
(5 marks)
One of the methods you advise the finance director to use for payments is a digital wallet. What are the 3 most important functions of a digital wallet.
(5 marks)
Digital wallets are ideal instrument to use in the B2C arena. Other payment systems that Mambo Yote can use when targeting consumers included digital cash. The term "Cash is very appealing to the finance director as she has been thinking that everything is based on credit. Explain what digital cash is and also how a digital cash payment system works.
(10 marks)

Bbit 436 :E-Commerce 1St Trimester 2015 Question Paper

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