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Business Planning Question Paper

Business Planning

Course:Bachelor Of Business Information Technology

Institution: Strathmore University question papers

Exam Year:2008

STRATHMORE UNIVERSITY
FACULTY OF COMMERCE
Bachelor of Commerce
SUPPLEMENTARY/SPECIAL EXAMINATION
MKT 4202 BUSINESS PLANNING
DATE: 24th June 2008 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and any other Two Questions

QUESTION ONE (COMPULSORY)
a) Explain how a business plan differs from the investment proposal? (5 marks)
b) When developing a business plan, explain the key issues to keep in mind in order
to come up with a winning business plan. (5 marks)
c) Describe at least five different target groups to whom a business plan may be sent
and for each group, what would be the purpose of giving it to them?
(10 marks)
d) ‘Business plans that look good on paper, may fail in practice’ Comment about this
statement. (10 marks)

QUESTION TWO
You have been requested to assist Strathmore University to write out its business plan
covering the next three years. Briefly explain how you would go about assisting them
and explain the major sections this plan should cover taking care to use relevant
examples where appropriate. (20 marks)

QUESTION THREE
‘Portfolio analysis is a technique used to establish the current performance of a business
(its products and or business units) in order to determine the future business strategies to
employ’ Discuss this statement with reference to the Boston Consulting Group Model
(BCG) (20marks)

QUESTION FOUR
Write short notes on TWO of the following (20 marks)
a) Developing a succession strategy
b) Bankruptcy
c) Information Sources for analyzing the business environment
d) Contents of an Administration and Support Services Plan

Business Planning Question Paper

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