Public And Human Relations Diploma 1 Question Paper

Public And Human Relations Diploma 1

Course:Diploma In Business Administration

Institution: Machakos University question papers

Exam Year:2010

Time: 2 Hours
Instructions: Answer all the questions.

1.(a) State and briefly explain five roles of public relations on an organization.(10 Marks)
(b) Give and briefly explain five types of images in an organization. (10 Marks)

2.(a) Explain the reasons for defining the publics of an organization. (5 Marks)
(b) What are the effects of not defining the publics of an enterprise? (7 Marks)
(c) Briefly explain 8 basic publics fom which firms derive their publics.(8 Marks)

3.(a) Explain the services of public relations consultancy.(8 Marks)
(b) Highlight 6 advantages and 6 disadvantages of public relations consultancy.(12 Marks)

4.(a) Explain the importance of the professional code of conduct for public relations officers. (8 Marks)
(b) Briefly explain the statement:Having a professional code of conduct in an organization does not mean adherence to the code. (12 Marks)

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