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Cjm 0203:Principles Of Public Relations Question Paper

Cjm 0203:Principles Of Public Relations

Course:Bachelor Of Journalism And Mass Communication

Institution: Zetech University question papers

Exam Year:2019

ZETECH UNIVERSITY

ZU/WI/7/EXM/6

UNIVERSITY EXAMINATION 2018/2019

ORDINARY EXAMINTION FOR CERTIFICATE IN JOURNALISM AND MEDIA STUDIES

CJM 0203: PRINCIPLES OF PUBLIC RELATIONS

DATE:APRIL 2019 TIME: 2 HOURS

ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS.

QUESTION ONE

a)Give two definitions of public relations (6 marks)
b)Explain the importance of an internal PR department (6 marks)
c)Evaluate the terms publicty and special events (6 marks)
d)Asses the qualities of a good PRO (6 marks)
e)When is it important for the PRO to lobby? (6 marks)

QUESTION TWO

a)Evaluate the activities of the public relations department (10 marks)
b)Give the difference between public relations and journalism (5 marks)

QUESTION THREE

a)What are the benefits an organization is likely to enjoy with a goog corporate image? (10 marks)
b)Explain the external publics as understood in public relatios (5 marks)

QUESTION FOUR
a)Evaluate the ethnical implications of a CSR (10 marks)
b)What are the indicators of a crises? (5 marks)

Cjm 0203:Principles Of Public Relations Question Paper

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