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Jmc 414: Electronic Media Management Question Paper

Jmc 414: Electronic Media Management

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER EXAMINATIONS
FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 414
COURSE TITLE: ELECTRONIC MEDIA MANAGEMENT

DATE: 20th April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer question one and any other three (3) questions.

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1. Explain the five basic functions of management illustrating how they
apply in electronic Media Management. (25 marks)

2. Discuss the management challenges facing public broadcasting in Kenya.(15 marks)

3. Refer to any Kenyan Television station and discuss how the uses and
qualifications theory guides its weekend programme schedule. (15 marks)

4. Explain the currents trends in radio programming in Kenya in terms of
the following :
i) Demographics
ii) Format
iii) Actual programming
iv) Presentation style
v) Theme

5. Argue for or against the newly introduced broadcasting regulation in
Kenya. (Kenya Communications (Amendment Act, 2009). (15 marks)

Jmc 414: Electronic Media Management Question Paper

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