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Jmc 421: Contemporary Magazine Publishing Question Paper

Jmc 421: Contemporary Magazine Publishing

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

Page 1 of 2

MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER EXAMINATIONS
FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 421
COURSE TITLE: CONTEMPORARY MAGAZINE PUBLISHING

DATE: 28th April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer any FOUR questions

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1. You are a newly recruited editor in a firm that wants to start magazine
publishing. Explain in detail what you should look for before starting the
publication. (17.5 marks)

2. Describe, in detail, some of the distinct features of magazines.
(17.5 marks)

3. Discuss the various categories of magazines. (17.5 marks)

4. Explain the following as used in magazine design:
(a) Contrast
(b) Consistency
(c) Repetition (17.5 marks)

5. Discuss any three factors that magazine publishers use to work out the
cover price of a magazine. (17.5 marks)

Jmc 421: Contemporary Magazine Publishing Question Paper

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