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Jmc 310: Persuasive Communication And Argumentation Question Paper

Jmc 310: Persuasive Communication And Argumentation

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
THIRD YEAR SECOND SEMESTER EXAMINATIONS
FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 310
COURSE TITLE: PERSUASIVE COMMUNICATION AND ARGUMENTATION

DATE: 23rd April 2009 TIME: 9.00 a.m. – 12.00 noon

INSTRUCTIONS TO CANDIDATES
Answer question one and any other three (3) questions.

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1. a) The Sabaot Land Defense Force (SLDF) militia are more vicious than either the Mungiki adherents, Angola Musumbiji ragtag, chingororo, Baghdad Boys, Jeshi la Mzee, Kaya Bombo gangsters or any other group of goons.

i) Under what categories of persuasive speech would you place this
proposition? (2 marks)

ii) Explain your answer in question 2 (i) above. (6 marks)

iii) What is the difference between an informative speech and a
persuasive speech? (7 marks)

iv) What does it mean to say that audiences engage in a mental
dialogue with the speaker as they listen to a speech? (5 marks)

iv) What is the importance of persuasive speech. (5 marks)

v) What does it mean to say that audiences engage in a “mental
dialogue” with the speaker as they listen to a speech? (5 marks)

2. a) What are the four methods of organization used most often in persuasive speeches on questions of policy? (5 marks)

b) Pick one of the methods in question 2 (a) above and explain when it is applied.
(10 marks)

3. a) What is inductive reasoning? (5 marks)

b) Give your own example of a persuasive item that applies inductive reasoning. (10 marks)

4. a) What is credibility in persuasive speech? (5 marks)

b) Explain the two main factors that could affect the speaker’s credibility. (10 marks)

5. a) Who is Alan H. Monroe? (5 marks)

b) In which way does A. H. Monroe’s motivated sequence influence television commercials? (10 marks)

6. What is the target audience for a persuasive speech? (15 marks)

7. List three classifications of persuasive speech and briefly explain each of them.
(15 marks)

Jmc 310: Persuasive Communication And Argumentation Question Paper

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