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Cis 421: Introduction To E-Business Question Paper

Cis 421: Introduction To E-Business 

Course:Bachelor Of Commerce In Finance

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2011



Q1. Explain how E-Business processes enhances the success of doing online business:
a) Access and Control
b) Profiling and personalization
c) Search management
d) Content management
e) Event notification and collaboration
f) management (30 marks)

Q2. You have secured a new job as the Business Development Officer of a bank with an
international presence. discuss how you would build the Bank into a customer focused
E-Business. (20 marks)

Q3. Discuss mechanisms you would institute to make the performance and service delivery in
E-Business optimized to ensure it is successful. (20 marks)

Q4. Your employing organization has asked you to evaluate the software functionality that
they want to deploy in managing their electronic business. Discuss five capabilities
you would look out for in the system. (20 marks)

Q5. Discuss ways in which the internet can be used as a marketing medium for an electronic
business. (20 marks)




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