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Strategic Management In Hospitality And Tourism Question Paper

Strategic Management In Hospitality And Tourism

Course:Master Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING ( IOL)
EXAMINATION FOR THE DEGREE OF MASTER OF SCIENCE IN
HOSPITALITY AND TOURISM MANAGEMENT

HTM 508: STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM

DATE:
Wednesday 17th February 2010

TIME: 9.00a.m -12.00p.m

INSTRUCTION
Choose and answer any three (3) questions
This examination carries a total of 60 marks

QUESTION ONE
a)Differentiate between corporate level of strategy and business level strategy.[ 5 marks]

b)Describe scenario based analysis and explain its applicability in the hospitality and tourism industry.[ 5 marks]

c)Explain any five (5) different approaches to strategy.[ 10 marks]

QUESTION TWO
Service organizations like those in the hospitality and tourism industry compete in a very
difficult environment as compared to those industries in the manufacturing sector.
Identify five (5) reasons that justify this statement.[ 20 marks]

QUESTION THREE
a)What is a hybrid strategy? Outline any two (2) conditions under which a hybrid

strategy could be advantageous to an operator of a hospitality and tourism

enterprise.[ 10 marks]

b)Define the term ‘related diversification’ and using examples in the hospitality and

tourism industry, briefly explain four (4) different forms of related

diversification.[ 10 marks]

QUESTION FOUR
a)Indicators of power can be described as visible signs that stake holders have been

able to exploit one or more of the sources of power. By use of examples in the

hospitality and tourism industry, examine any four (4) indicators of power.[ 8 marks]

b)Explain any six (6) elements of the cultural web.[ 12 marks]

QUESTION FIVE
a)Appraise the role of bench-marking in improving performance for a hospitality or tourism enterprise in a competitive situation.[ 10 marks]

b)Explain four (4) main causes of strategic change in an organization.[ 10 marks]

Strategic Management In Hospitality And Tourism Question Paper

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