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Jmc 207: Media Theory And Influence Question Paper

Jmc 207: Media Theory And Influence

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
SECOND YEAR SECOND SEMESTER EXAMINATIONS
FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 207
COURSE TITLE: MEDIA THEORY AND INFLUENCE

DATE: 22nd April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer question ONE and ANY other THREE questions

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1. Briefly explain what the following concepts mean:
a, Media (5 marks)

b, Gate-keeping (5 marks)

c, 4th Estate (5 marks)

d, Propaganda (5 marks)

e, Postulates (5 marks)

2. a, Discuss the main propositions in the magic bullet theory basing your answer on
the Cantril Study. (10 marks)

b, What in your view has caused the shift in people’s perception of the power
of the mass media? (5 marks)

3. ‘Television advertising is misleading to young children.’ Discuss this statement,
explaining how television viewing has impacted negatively on children. (15 marks)

4. Using the Kenyan political skirmishes that followed the 2007 general elections,
discuss how media can be used to perpetuate propaganda. (15 marks)

5. Discuss in detail the allegation that media is a ‘the seeka of truth’. (15 marks)

6. Basing your argument on Uses and gratification theory discuss how media
determines choices and lifestyle. (15 marks)

Jmc 207: Media Theory And Influence Question Paper

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