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Jmc 209: Introduction To Visual Communication Question Paper

Jmc 209: Introduction To Visual Communication

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
SECOND YEAR SECOND SEMESTER EXAMINATIONS
FOR THE DEGREE OF
BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 209
COURSE TITLE: INTRODUCTION TO VISUAL COMMUNICATION

DATE: 24th April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer question one and any other three (3) questions.

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1. a) Read the following information and present it visually by either
using a Bar Graph or a Line Graph.

In 1999, the HIV/AIDs new infection incidence rate stood at 1000 in
“Wajamaa” Location. In the next three years, the incidence rate of new
cases was 500 per annum. Consequently, the introduction of anti-
HIV/AIDS campaign reduced the incidence rate to 300 in the year 2004 and
250 in 2005. Due to complacency, however, the incidence rate rose by 600,
700 and 800 in 2006, 2007 and 2008 respectively.
In January 2009, thanks to the introduction of Information, Education and
Communication (IEC) campaign, spearhead by youth peer groups, the new
HIV/AIDS incidence rate was a mere 200.
(10 marks)

b) What are the major advantages of using visual aids in your speeches? (10 marks)

c) Name the two categories of visual aids. (5 marks)

2. What should the speaker consider when choosing the most appropriate visual
aids? (15 marks)

3. a) What is multimedia presentation? (5 marks)

b) Explain some disadvantages of using multimedia presentation. (10 marks)

4. a) What is the correct name for the following figure? (2 marks)

(The figure is a circle that has been divided into three parts with the following percentages):

Single 26%

Divorced 80%

Married 40%

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b) Correct what you would find wrong with the figure in question 4 (a) above. (5 marks)

c) How important are video tape systems as visual aid tools? (8 marks)

5. What does the visual communication theory say about information retention? (15 marks)

6. “Things seen are mightier than things heard” (Alfred Tennyson). By drawing
examples from screen anchoring and still photographs, explain this statement. (15 marks)

7. Draw an orgnanisatinoal chart of Masinde Muliro University of Science and
Technology that you would use as a visual aid when talking to the 2009/2010
freshers. (15 marks)

Jmc 209: Introduction To Visual Communication Question Paper

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