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Dpa 10: 7Principles Of Public Relations Question Paper

Dpa 10: 7Principles Of Public Relations

Course:Diploma In Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR DIPLOMA IN JOURNALISM AND MASS COMMUNICATION
COURSE CODE: DPA 107
COURSE TITLE: PRINCIPLES OF PUBLIC RELATIONS

DATE: 21st April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer any four questions. Question one is compulsory

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1. a) Briefly explain any five characteristics of Public Relations. (10 marks)

b) Public Relations is only concerned about creating a good image for
an organization. Do you agree with this statement? Comment. (5 marks)

c) Briefly explain the meaning of the following PR terminologies. (10 marks)

- Financial communication
- Investor relations
- Public relations campaigns
- Lobbying
- Press Agentry

2. a) Some organizations employ advertising managers as Public
relation Practitioners. However, the two fields are different.
Explain any five differences between advertising and Public
Relations. (10 marks)

b) State any five reasons why we need a public relations department
in any organization (5 marks)

3. a) Define the term demonstrations as you understand it from a public
Relations perspective. (2 marks)

b) Briefly explain the two types of PR demonstrations. (4 marks)

c) Explain any three characteristics of effective PR demonstrations. (9 marks)

4. a) Discuss any five tools that a PRO can utilize in Financial Public
Relations. (10 marks)

b) State any five basic objectives that a PRO is concerned with in the
financial management of an organization. (5 marks)

5. a) Explain any three reasons why an organization needs to
practice “good neighbour policy” with the community on which it
is based. (9 marks)

b) Outline any three steps that a PRO may be involved with during a
Public Relations campaign. (6 marks)

Dpa 10: 7Principles Of Public Relations Question Paper

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