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Dpa 110: Communication And Culture Question Paper

Dpa 110: Communication And Culture

Course:Diploma In Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGYMMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DIPLOMA IN PUBLIC RELATIONS AND CREATIVE ADVERTISING
COURSE CODE: DPA 110
COURSE TITLE: COMMUNICATION AND CULTURE

DATE: 24th April 2009 TIME: 9.00 a.m. – 11.00 a.m.

INSTRUCTIONS TO CANDIDATES
ANSWER QUESTION ONE AND ANY OTHER THREE (3) QUESTIONS.

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1. a) Explain the various contexts of communication. (15 marks)

b) Explain the meaning of the following cultural terms:
i) Norms
ii) Cultural relativism
iii) Co-culture
iv) Ethnocentrisms
v) Stereotype (10 marks)

2. Discuss factors that affect the interpretation of cultural signs and signals
of communication. (15 marks)

3. “It’s not just enough to learn the grammar of a language, language
proficiency entails learning the social implications of the community”.
Identify and explain factors that determine one’s use of language. (15 marks)

4. Describe how both material and non-material culture enhance intercultural
communication. (15 marks)

5. Use at least two examples to explain what is meant by:
i) variety
ii) mode of discourse
iii) register
(15 marks)

Dpa 110: Communication And Culture Question Paper

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