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Jmc 105: Introduction To Journalism And The Art Of Communication Question Paper

Jmc 105: Introduction To Journalism And The Art Of Communication

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FIRST YEAR SECOND SEMESTER EXAMINATONS
FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 105
COURSE TITLE: INTRODUCTION TO JOURNALISM AND THE ART OF COMMUNICATION

DATE: 4th May 2009 TIME: 9.00 a.m. – 12.00 noon

INSTRUCTIONS TO CANDIDATES
Answer any four questions. Question one is compulsory

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1. a, Using illustrations, explain in detail the concept ‘Mass communication’. (7 marks)

b, What do you understand by the following terms:

I. 4th Estate (3 marks) IV) Editor (3 marks)

II. Journalist (3 marks) (V) Media (3 marks)

III. Lead (3 marks) (VI) Audience (3 marks)

2. a, You have been contracted as a consultant to carry out a recruitment exercise for a
leading media house. Discuss 5 main qualities that you will be looking for from
potential reporters and journalists. (10 marks)

b, Why in your view does a good reporter need a store of contacts? (5 marks)

3. Identify and discuss three different types of leads. (15 marks)

4. a, What is an interview? (5 marks)

b, Discuss how you would go about preparing and carrying out a journalistic
interview with a prominent politician important to your story. (10 marks)

5. Write a story reflecting the elements of a news item embodied in the 5Ws and
an H (15 marks)

6. a, What is a code of ethics? (5 marks)

b, You have been asked to give a speech about the importance of a code of
ethics to the journalism profession. Write the speech. (10 marks)

Jmc 105: Introduction To Journalism And The Art Of Communication Question Paper

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