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Cmm 310: Public Relations And Advertising Question Paper

Cmm 310: Public Relations And Advertising

Course:Bachelor Of Science In Communication And Journalism

Institution: Moi University question papers

Exam Year:2011

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES

3RD YEAR SECOND SEMESTER EXAMINATIONS 2010/2011 ACADEMIC YEAR

COURSE CODE: CMM 310
COURSE TITLE: PUBLIC RELATIONS AND ADVERTISING

ANSWER FOUR QUESTIONS. QUESTION ONE IS COMPULSORY.

1. Many scholars have argued that advertising is a function of public relations. They further state that there is no reason for advertising and public relations to work at boss purposes. Critically discuss the relationships of these disciplines in relation to communication. (25mks)

2. In the practice of public relations and advertising, public understanding and acceptance are the core principles. Discuss any five principles of advertising. (15mks)

3. Advertising is an art, an art of manipulation and persuasiveness that enables an advertiser to market ideas, products and services. A company has delegated its advertising function to your firm. What effective advertising techniques will you use to advertise the firm's products? (15mks)

4. An institution developing pragmatic and dynamic strategies and has approached you as a lead consultant. Discuss the strategies that you would consider to appropriate for a Public Relations manager to provide effective leadership. (15mks)

5. Advertising has been criticized that it stimulates greed. Analyze this statement. (15mks)

6. Discuss the approaches to effective conversation. (15mks)

Cmm 310: Public Relations And Advertising Question Paper

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