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Business Studies Question Paper

Business Studies

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 100: BUSINESS STUDIES

DATE: WEDNESDAY 24TH NOVEMBER 2010 TIME: 4.30 P.M. - 6.30 P.M.

INSTRUCTIONS
Answer Question 1 and any other Two.

QUESTION ONE
a)Distinguish between human needs and wants.
(4 marks)
b)By use of Maslow’s hierarchy of needs clearly explain how a businessman can determine customers needs and wants.
(26 marks)

QUESTION TWO
Business organizations are limited by external environmental factors that affect their
operations and functions. Citing practical examples, discuss five of these factors.
(20 marks)

QUESTION THREE
Explain any 5 differences between public and private limited companies.
(20 marks)

QUESTION FOUR
Describe the following terms
a) Debentures
b) Cumulative preference share
c) Privatization
d) Delegation
e) Stock market
( 20 marks)

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