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Business Studies Question Paper

Business Studies

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 100: BUSINESS STUDIES

DATE: Monday 10th March 2008 TIME: 3.30 p.m. -5.30 p.m.

INSTRUCTIONS:
1. Answer THREE (3) Questions
2. Question ONE is Compulsory

QUESTION ONE
a) Clearly define the term “business” highlighting why businesses exist.
(10 Marks)
b) Distinguish between consumption and capital goods in the market.
(6 Marks)
c) Briefly describe the major elements of an input-output model of a business firm.
(14 Marks)

QUESTION TWO
What are the major problems that that hinder entrepreneurial activities in Kenya and how
can these problems be solved?
(20 Marks)

QUESTION THREE
“Business environment presents both opportunities and constraints to organizations
today.” Discuss.
(20 Marks)

QUESTION FOUR
a) What is meant by social responsibility of business firms in Kenya today?
(6 Marks)
b) Explain the major arguments for and against business social responsibility that have
often been expressed in the social responsibility debate.
(14 Marks)

QUESTION FIVE
a) What is business communication?
(4 Marks)

b) Identify any four (4) important elements of the communication model and state the
factors pertaining to each of them that may influence the extent to which contribute or
detract from communication effectiveness.
(16 Marks)