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Advanced Hospitality Marketing Question Paper

Advanced Hospitality Marketing 

Course:Master Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2008



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTE OF OPEN LEARNING
SPECIAL EXAMINATION FOR THE DEGREE OF MASTER OF SCIENCE
IN TOURISM MANAGEMENT
HIM 504: ADVANCED HOSPITALITY MARKETING

DATE: Friday 11th January 2008 TIME: 9.00 – 12.00 noon

INSTRUCTIONS
Attempt THREE questions (60%)

QUESTION ONE
Evaluate the role of social responsibility in hospitality and tourism marketing.
[20 marks]



QUESTION TWO
Explain the roles, challenges and solutions to barriers in Kenya government
towards the marketing of hospitality and tourism.
[20 marks]



QUESTION THREE
Describe the application of Information Technology in hospitality and tourism
marketing.
[20 marks]



QUESTION FOUR
With a diagrammatic representation describe the market segmentation in
allocentric and psychocentric travelers.
[20 marks]






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