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Advanced Hospitality Marketing Question Paper

Advanced Hospitality Marketing

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
INSTITUTE OF OPEN LEARNING (IOL)
UNIVERSITY EXAMINATIONS 2007/2008
EXAMINATION FOR THE DEGREE OF MASTER OF SCIENCE (HOSPITALITY MANAGEMENT)
HIM 502: ADVANCED HOSPITALITY MARKETING

DATE: THURSDAY, 10TH JANUARY 2008 TIME: 9.00 A.M. – 12.00 P.M.

INSTRUCTIONS:
Attempt ALL questions (60%)

QUESTION ONE
Does Information and Technology make any contribution to the operation of Hospitality and Tourism Marketing?
(20 marks)

QUESTION TWO
Describe the social responsibility roles played by Hospitality and Tourism Marketing.
(20 marks)

QUESTION THREE
Evaluate the Environment scanners applied in the promotion of Hospitality and Tourism Marketing.
(20 marks)

QUESTION FOUR
Bring out the challenges affecting the Kenya Government in the Management of Hospitality and Tourism Marketing.
(20 marks)

QUESTION FIVE
Describe with a comprehensive diagram the differences between psycho centric
and allocectric travelers in the hospitality industry.
(20 marks)

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