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Advanced Hospitality Marketing Question Paper

Advanced Hospitality Marketing

Course:Master Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
INSTITUTE OF OPEN LEARNING (IOL)
UNIVERSITY EXAMINATIONS 2007/2008
EXAMINATION FOR THE DEGREE OF MASTER OF SCIENCE (HOTEL, RESTAURANT AND INSTITUTIONAL MANAGEMENT)
HIM 502: ADVANCED HOSPITALITY MARKETING
DATE: THURSDAY, 10TH JANUARY 2008 TIME: 9.00 A.M. – 12.00 P.M.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Attempt ALL questions (60%)

1. Does Information and Technology make any contribution to the operation of
Hospitality and Tourism Marketing? (20 marks)

2. Describe the social responsibility roles played by Hospitality and Tourism
Marketing. (20 marks)

3. Evaluate the Environment scanners applied in the promotion of Hospitality and
Tourism Marketing. (20 marks)

4. Bring out the challenges affecting the Kenya Government in the Management of
Hospitality and Tourism Marketing. (20 marks)

5. Describe with a comprehensive diagram the differences between psycho centric
and allocectric travelers in the hospitality industry. (20 marks)

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