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Tourism Planning And Development Question Paper

Tourism Planning And Development

Course:Master Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2010

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KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF MASTER OF SCIENCE
(TOURISM MANAGEMENT)
MTS 503: TOURISM PLANNING AND DEVELOPMENT
=================================================================
DATE: FRIDAY 19TH FEBRUARY 2010 TIME: 9.00 A.M. – 12.00 NOON
INSTRUCTIONS
Answer any FOUR Questions.
1. Describe the nature of Tourism Marketing and what it studies.

2. Critically, examine the tourism products and their risks.

3. Explain the importance of marketing planning as an organizations management activities.

4. Identify any two promotional techniques and discuss how they are significant in tourism industry.

5. Using site examples describe the market research approaches (or processes)

6. Explain the following:-
a) Excellent customer service.
b) Customer communication
c) Staff training
d) Personal hygiene in tourism operation

7. Describe some of the problems affecting the growth and development of tourism sector in Kenya.

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