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Tourism Marketing Question Paper

Tourism Marketing

Course:Master Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2010

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KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING (IOL)
EXAMINATION FOR THE DEGREE OF MASTER OF TOURISM MANAGEMENT
MTS 504: TOURISM MARKETING
DATE: Thursday, 18th February, 2010 TIME: 9.00 a.m. – 12.00 p.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer any THREE questions.
1. Explain why marketing is a subject of vital concern in tourism.

2. “Marketing is a proactive approach to business”. (Middleton, 2000). Discuss.

3. Discuss the main characteristics of travel and tourism operations.

4. Examine the main determinants of demand for travel and tourism.

5. a) Define the concept „Marketing Mix?.
b) Explain where the mix decisions fit within the marketing system for travel
and tourism organizations.

6. Write concise essays on the following:-
a) Methods used to segment markets
b) Hotel product as a „bundle?.
c) Kinds of marketing research commonly used in travel and tourism.
d) Logical steps in the marketing planning process.

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