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Introduction To Business Question Paper

Introduction To Business

Course:Bachelor Of Arts In Economics And Sociology

Institution: Chuka University question papers

Exam Year:2011

CHUKA UNIVERSITY COLLEGE
UNIVERSITY EXAMINATIONS
FIRST YEAR EXAMINATION FOR THE AWARD OF DEGREE OF
BACHELOR OF ARTS (ECONOMICS AND SOCIOLOGY)
AGBM 101: INTRODUCTION TO BUSINESS
STREAM: B.A (ECON & SOCIOLOGY) Y1S1 TIME: 2 HOURS
DAY/DATE: MONDAY 1 9/12/2011 8.30 A.M.-10.30 A.M.
INSTRUCTIONS:
Answer question One and other any other two questions
QUESTION ONE
1. (i) What is your understanding of business in regard to the following:
a) Business as commerce
b) Business as an occupation
c) Business as an organization [10 marks]

(ii) There are different forms of legal business, give a clear distinction of each of the following forms:
a) Sole proprietorship
b) Limited and unlimited companies
c) Partnership
d) Parastatals
e) Cooperatives [20 marks]
QUESTION TWO
2. Discuss eight functions of marketing. [20 marks]
QUESTION THREE
3. (i) Recruitment is the set of activities used to obtain a sufficient number of the right people at the right time, its purpose is to select those best meet the needs of the organization. Why is it not always simple to recruit? [20 marks]
(ii) Discuss the business environmental factors which influence the operations of business organization. [10 marks]
QUESTION FOUR
4. (i) Discuss the six steps involved in the selection process [18 marks]
(ii) What is market segmentation? [2 marks]

Introduction To Business Question Paper

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