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Adverting Management Question Paper

Adverting Management

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 405:ADVERTISING MANAGEMENT
DATE: Tuesday, 31st March, 2009 TIME: 4.30-6.30pm
---------------------------------------------------------------------------------
INSTRUCTIONS
Attempt Question ONE and anyone other three Question
Q I. How do we distinguish advertising from:
(a) Publicity[8 marks]

(b) Personal Selling[4 marks]

( c) Propaganda [8marks]

(d) Sales promotion[ 5 marks]

Q2. While advertising is important, there have been criticism of advertising.
What is your position? [15 marks]

Q3. What is the relationship of advertising to marketing? [15 marks]

04. Under what circumstance will an advertiser use:
(a) Primary - demand advertising [5 marks]

(b) Selective - demand advertising [5 marks]

(c) What is the basic difference between (a) and (b) in this number?[5 marks]

Q5. Identify types, (at least five) of advertising and discuss each. [15 marks]

Q6. Discuss the relationships that exist among the following key players in advertising.
(a) The advertiser
(b) Advertising Agency and
(c) Media [15 marks]

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