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Question Paper

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
OPEN LEARNING AND INSTITUTIONAL BASED PROGRAMS
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 413: SELECTED TOPICS IN BUSINESS POLICY
DATE: Friday 11th July, 2008 TIME: 10.15 a.m. – 12.15 p.m.
================================================================================
PART A: COMPULSORY
1. (a) (i) Identify and explain the main features of the balanced scorecard. [6 marks]
(ii) Explain how the balanced scorecard can be used to improve the
organization performance. [6 marks]

(b) Choose an industry in which you would like to compete. Using the FIVE
forces method of analysis explain how attractive the industry is.
[18 marks]

PART B: Any 2 questions.

2. After completing your course in selected topics in Business policy, you may not
secure top-level management position immediately or in the near future. What
then is the use of taking a course in selected topics in Business policy?
[20 marks]

3. Would you expect to find variations in strategic management practices of
companies in Kenya and those of North America? Explain.

4. Most Kenyan parastatals have been performing very poorly due to
mismanagement. A management consultant has proposed the use of turn around
strategy to save the firms. Explain how you can use the operating turnaround
strategy to save Kenyan parastatals and reasons for the appropriateness of such
strategies. [20 marks]

5. Can strategic management practices developed in the private sector be adopted by
the public sector? Discuss.

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