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Selected Topics In Business Management Question Paper

Selected Topics In Business Management

Course:Bachelor Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION
BBA 413: SELECTED TOPICS IN BUSINESS STRATEGIES
DATE: Thursday 2nd December 2010 TIME: 8.00a.m -10.00a.m
===============================================================================
INSTRUCTIONS
Answer QUESTION ONE in section A (compulsory) and ANY TWO QUESTIONS in section B
Time TWO HOURS

SECTION A

QUESTION 1
The International Media College and university has successfully provided services in Kenya for the last ten years. The main campus is located in Nairobi and there are satellite campuses in Kisumu, Nyeri, Nakuru and Mombasa. The university offers a wide curriculum which includes Medicine, Business administration, Education and Community Development.
The management of the university has been surveying developments in the East Africa region with a view capitalizing on the opportunities presented by the Comesa trading block and other regional cooperation initiatives.
One prospective area that the university could expand to is Southern Sudan. There will be a referendum to decide on whether Southern Sudan will continue under Khartoum or separate with the north to become the newest African in the next one year. There are all indications that the Southern Sudan will vote overwhelmingly to separate with the North. That is the catch. This development holds many potential opportunities.
The management of the university is strongly convinced that with the prospects of independence for Southern Sudan, they could open a new campus in Juba; there is however a great need to strategically plan for this venture.
The management has approached you for advice in coming up with the strategic plan for the Juba Campus.
Required
a) Describe the first five steps that the International Media College and University management has to follow (bearing in mind that the mission and the policies are not going to change and therefore need to be addressed for now) in coming up with the strategic plan for the Juba Campus. [10marks]

b) When analyzing the task environment several factors will be analyzed. Write small notes on four of these factors. [10marks]

c) You definitely will advice the university management to analyze the societal
environment too. Describe the forces that will need to analyze in this environment[10marks]

SECTION B

QUESTION 2
While defining or re-defining the mission for their organizations, strategic managers must be aware of the legitimate claims of the firm’s claimants.
Required
a) Discuss the claims from the following sources; customers, suppliers and the government. [10marks]

b) Why would the strategic manager need to identify the stakeholders and understand their claims? [10marks]

QUESTION 3
Lake Side Daily started its operations in 2003 as a family business. One proprietors Muntilal Kanji had just come in from Karachi where he had gone to do business and joined with his brother Khan Kanji who himself had settled in Naivasha for close to twenty years. The two brothers saw the opportunity in the daily industry and purchased second hand coolers from Netherlands to process and pack milk. The initial target market was Nairobi and the vast Rift Valley province.
In the last five years, Lakesides Dairy had experienced tremendous growth as demonstrated by the presence of their various brands in most of the Kenyan shops. Their factory in Naivasha has been fitted with new equipment. The most recent being the purchase of the ultra modern cooler in 2009 which cost the company ksh.379 million.
The two brothers have been discussing the prospects of diversifying their business and have agreed that if they have to diversity, then it has to be concentrically.
Required
Discuss the choices open Lakeside Daily if they want to pursue this line of growth[20marks]

QUESTION 4
The types and nature of involvement of the Board of directors in any firm has an impact on its success.
Required
Discuss the board of director’s continuum. [20marks]

QUESTION 5
Growth is a very popular strategy for many business firms.
Required
Discuss the following growth strategies;
a) Concentration [10marks]

b) Diversification [10marks]

Selected Topics In Business Management Question Paper

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