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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 306:INTERNATIONAL MARKETING
=================================================================
DATE: THURSDAY 13TH AUGUST 2009 TIME: 8.00 A.M. – 10.00 A.M.

INSTRUCTIONS
Answer question ONE and any other TWO.
1.
a)Briefly explain the historical background of Marketing in the least developed
countries.(10marks)

b)
Discuss the barriers to international marketing in the current world. (20 marks)

2.
How has the internet contributed to the general growth of international marketing in
the 21st century. (20marks)

3.
Using examples, state how regional groupings have assisted in the overall growth of
local and foreign markets.(20marks)

4.
Define international marketing mix, highlight its key components and show how
they relate to one another.
(20marks)

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