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Certificate In Management Question Paper

Certificate In Management 

Course:Certificate In Management

Institution: Kenya Institute Of Management (Kim) question papers

Exam Year:2011



KENYA INSTITUTE OF MANAGEMENT
CONTINUOUS ASSESSMENT TEST
ANSWER QUESTION ONE AND ANY OTHER FOUR QUESTIONS.

1. Discuss the five marketing management philosophies. (20mks)
2. Using examples, discuss how you would segment the market for bicycles. (10mks)
3. Distinguish between consumer buying and organizational buying. (10mks)
4. Using examples, discuss the personal factors influencing consumer behaviour. (10mks)
5. Anne wanted to buy a laptop. Discuss the process she is likely to go through. (10mks)
6. Discuss any five micro environment variables and show how they influence a marketer's decision. (10mks)




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