Get premium membership and access revision papers, questions with answers as well as video lessons.

Dbm 106/Dsm 108: Marketing, Planning And Control Question Paper

Dbm 106/Dsm 108: Marketing, Planning And Control

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2009

UNIVERSITY OF NAIROBI
SECOND SEMESTER EXAMINATIONS 2008/2009

EXAMINATIONS FOR THE DIPLOMA IN BUSINESS MANAGEMENT AND DIPLOMA IN SALES AND MARKETING

DBM 106/DSM 108: MARKETING, PLANNING AND CONTROL

INSTRUCTIONS:
Answer question ONE and any other two questions.

QUESTION ONE
a. Explain what you understand by the term "strategic planning". (2mks)

b. Discuss the four steps involved in strategic planning in organizations. (10mks)

c. Most standard portfolio analysis methods evaluate SBUs on the attractiveness of the SBU's market or indust and the strength of the SBU's position in that market or industry. In view of this statement:
i. Explain what an SBU is. (2mks)
ii. Using the Boston Consultancy Group (BCG) approach, illustrate and explain the growth share matrix of the SBU's. (10mks)

d.
i. Apart from Boston Consultancy Group (BCG) portfolio planning tool, state another approach for strategizing businesses. (2mks)
ii. Outline the limitations of the matrix approaches discussed above. (4mks)

QUESTION ONE
Distribution is one of the major marketing strategies a marketing firm can employ. With the help of examples, explain some of the distribution strategies a firm can use in meeting its objectives. (20mks)

QUESTION THREE
Explain the five uncontrollable factors that shape organization opportunities. (20mks)

QUESTION FOUR
Briefly discuss the main five decisions a marketing manager must make to develop an advertising programme. (20mks)

QUESTION FIVE
Before planning is done managers require to forecast on demand. Explain any four methods used to forecast demand. Cite relevant examples in your explanations. (20mks)

Dbm 106/Dsm 108: Marketing, Planning And Control Question Paper

More Question Papers

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams