Get premium membership and access revision papers, questions with answers as well as video lessons.

Dbm 106: Marketing, Planning And Control Question Paper

Dbm 106: Marketing, Planning And Control 

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2012



UNIVERSITY OF NAIROBI
SCHOOL OF CONTINUING AND DISTANCE EDUCATION
DEPARTMENT OF EXTRA MURAL

Marketing, Planning and Control CAT (DBM 106)

Instructions: Answer all questions.
1. What is Marketing Audit? (2mks)
2. SWOT concept is a very important tool in situational analysis. Explain what it means giving examples. (5mks)
3. Explain briefly four major marketing controls in business. (8mks)






More Question Papers


Popular Exams


Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams



Return to Question Papers