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Dbm 104: Business Policy And Strategic Planning. Question Paper

Dbm 104: Business Policy And Strategic Planning.

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2012

UNIVERSITY OF NAIROBI
SECOND SEMESTER EXAMINATIONS 2011/2012
EXAMINATIONS FOR THE DIPLOMA IN BUSINESS MANAGEMENT

DBM 104: BUSINESS POLICY AND STRATEGIC PLANNING

INSTRUCTIONS:
Answer Question ONE and any other TWO questions.

QUESTION ONE
a. Describe the three levels of strategy in strategic management. (10mks)
b. Explain FIVE key roles of Chief Executive Officer in strategic management. (10mks)
c. Define the following terms: (10mks)
i. Mission
ii. Program
iii. Policy
iv. Strategic formulation
v. Liquidation strategy.

QUESTION TWO
a. Discuss the main steps in Change Management giving specific activities in each step. (14mks)
b. What ways can an organization implement the desired change effectively. (6mks)

QUESTION THREE
a. Discuss FOUR limitations of the BCG (Boston Consultancy Group) model. (8mks)
b. Give THREE reasons why it is important to evaluate the strategic management process. (6mks)
c. Outline THREE human resources factors that affect an organization's competitive advantage. (6mks)

QUESTION FOUR
a. Explain FOUR strategic management styles. (8mks)
b. Describe briefly THREE types of control systems. (6mks)
c. Highlight the limitations of portfolio analysis. (6mks)

QUESTION FIVE
a. As top organizational Executive Manager, discuss briefly what you need to address in competitive analysis of your organization. (10mks)
b. Explain FIVE reasons for resource audit in an organization. (10mks)

Dbm 104: Business Policy And Strategic Planning. Question Paper

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