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Dbm 106/Dsm 108: Marketing, Planning And Control Question Paper

Dbm 106/Dsm 108: Marketing, Planning And Control

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2012

UNIVERSITY OF NAIROBI

SECOND SEMESTER EXAMINATIONS 2011/2012
EXAMINATIONS FOR THE DIPLOMA IN BUSINESS MANAGEMENT AND DIPLOMA IN SALES AND MARKETING MANAGEMENT

DBM 106/DSM 108: Marketing, Planning and Control

Instructions: Answer Question One and any Other Two Questions.

QUESTION ONE
a. Briefly highlight at least three planning periods. (6mks)
b. Explain the components of marketing plans. (12mks)
c. Identify the changes in the marketing climate which necessitate control. (12mks)

QUESTION TWO
a. Explain the meaning of marketing audit. (5mks)
b. Describe the characteristics of an effective marketing audit. (15mks)

QUESTION THREE
a. List five functions of a distribution channel. (5mks)
b. Describe five ways ni which the distribution channel of a product may influence its prices. (15mks)

QUESTION FOUR
Describe any five reasons why a marketing plan can fail. (20mks)

QUESTION FIVE
a. Explain any five decisions that a marketing manager should make when developing an effective advertisement programme. (10mks)
b. Discuss the major marketing controls in marketing and their importance. (10mks)

Dbm 106/Dsm 108: Marketing, Planning And Control Question Paper

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