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Dbm 104: Business Policy And Strategic Planning Question Paper

Dbm 104: Business Policy And Strategic Planning 

Course:Diploma In Business Management

Institution: University Of Nairobi question papers

Exam Year:2012



UNIVERSITY OF NAIROBI
DEPARTMENT OF EXTRA-MURAL STUDIES
CONTINUOUS ASSESSMENT TEST

DBM 104: Business Policy and Strategic Planning

INSTRUCTIONS: ANSWER ANY TWO QUESTIONS.

QUESTION ONE
a. Briefly discuss the three levels of strategy, giving practical examples.
b. Explain the role of the CEO in the strategic management process.

QUESTION TWO
It is often argued that strategic planning does not always guarantee the success of an organization in its operations. Explain.

QUESTION THREE
Explain the strategic management model and state why it is important to the organization.

QUESTION FOUR
Briefly explain the factors which strategic managers may consider when they want to implement strategies successfully.

QUESTION FIVE
Explain the following terms:
i. Policy
ii. Operating environment
iii. Remote environment




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