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Crisis Communications And Language In Public Relations Question Paper

Crisis Communications And Language In Public Relations 

Course:Bachelor Of Arts In Communication

Institution: University Of Nairobi question papers

Exam Year:2012



DATE: FEBRUARY 6, 2012
INSTRUCTIONS
ANSWER ANY THREE QUESTIONS. ALL QUESTIONS BEAR EQUAL MARKS.

Q1. Describe any four public that one may recognize in Public Relations Organizations, specifying how they interact with other public.
Q2. Provide a clear account of historical developments of Public Relations practices since antiquity.
Q3. Discuss the roles of both Ivy Lee Ledbetter and Edwardv Bernays in the development of modern PR practices.
Q4. a)Why is planning important in Public Relations practices?
b)Identify any PR activities and show how you would plan for it, using Dominic's four stage model of planning.
Q5. Explain what the following terms mean in Public Relations circles:
a)Mirror image
b)Propaganda
c)Risk Audit
d)Current Image
Q6." Effective communication has often been referred to as the Lifeblood of any organization." Discuss the statement




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