Highlight four circumstances which may make personal selling appropriate as a way of product Promotion

      

Highlight four circumstances which may make personal selling appropriate as a way of product
Promotion

  

Answers


Lydia
a)-Where the firm has adequate resources
b)-Where the market is concentrated in one locality
c)-Where the product is of high unit value
d)-When there is need for demonstration
e)-When introducing a new product in the market
f)-Where there is need to address individual need/ requirement / consumer specification
lydiajane74 answered the question on October 23, 2017 at 07:32


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