What is the purpose of marketing research?

      

What is the purpose of marketing research?

  

Answers


John
1. Marketing is concerned with product and product design. It determines the final design of the product and its physical attributes of colour , size, shape and brand name.
2. Marketing helps in discovering the effective types of distribution channels and retail outlets that are most profitable for the product such as distributor, stockiest, wholesaler, retailer be one channel.
3. Marketing can provide information on the most cost effective media. This effectiveness of specific advertisements, advertising campaigns and the entire advertising strategy. It also provide on the size and type of audience for different advertising media systems.
4. Marketing is used by government on various social element development schemes and projects. If the objective of these products are not in like with the prevailing consumer tastes, attitudes and values, the entire amount may be a total waste.
Jonmhumble answered the question on October 24, 2017 at 21:02


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