State and explain types of market segmentation.

      

State and explain types of market segmentation.

  

Answers


John
1. Geographical - this is where market is divided according to geographical units.
2. Demographic - this is where market is divided according to age, gender, life cycle, income, occupation, religion.
3. Physiological - this is where market is divided according to lifestyle and personality.
4. Psychological - this is where market is divided according to social class, lifestyle and personality.
5. This is where market is divided according to behaviors in market place.
Jonmhumble answered the question on October 28, 2017 at 08:48


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