Explain five functions performed by intermediaries in the chain of distribution.

      

Explain five functions performed by intermediaries in the chain of distribution.

  

Answers


gideon
i. Reducing transactions between producers and consumers.
ii. Breaking the bulk by buying in great quantities and selling in small quantities as desired by
customers.
iii. Accumulating the bulk –they buy in small quantities from small producers and they offer the
large amount gathered to buyers who may want to buy in large quantities.
iv. Risk taking – they take possession of goods from producers; they assume all risks associated
with the movement of such products to the consumer.
v. Provide finance to the producer-they pass information from producers to the consumers.
vi. Conduct product promotion-provide transport and storage of goods in their ware house.
vii. Provide variety of goods to consumers.
viii. Availing goods to consumers/accessible to consumers.
gideon1 answered the question on November 2, 2017 at 05:23


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