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i. Wide geographical coverage. This information can reach more people as it has wide geographical
coverage.
ii. High frequency / repetition of the message. The advertisement can be repeated and this makes
more people to access the information .
iii. Allow use of many languages . This makes the advertisement to reach people of different
languages.
iv. Advertisement can be entertaining as it can be accompanied by music.
v. It is relatively cheap / affordable and this makes more people to use it.
vi. Listening to radio is easy and not as reading a newspaper.
gideon1 answered the question on November 2, 2017 at 06:18
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