Competitive strategy
This refers to a strategy, which enables an organization to gain a competitive advantage.
Competitive strategies that would be addressed by information technology:
1) Differentiation strategy
This strategy aims at producing goods and services, which distinguish an organization from its
competitors in terms of quality. Design software could be used to produce unique products
that distinguish and organization.
2) Cost leadership/low cost production
This strategy aims at minimizing production costs so as to maximize profit. Low cost
production could be achieved through sound managerial decisions, which are supported by
software systems such as decision support systems or expert systems.
1)Forming alliances
Alliances are aimed at making an organization stronger amongst its competitors.
Information technology could sustain and alliance through fostering effective
communication via communication hardware and software.
2) Growth strategy/ Globalisation
This strategy aims at tapping foreign markets. Information technology has enabled
globalisation via the Internet. Companies can now offer their products and services to a
distant clientele via e-commerce sites.
3) Lock-in strategy
This strategy aims at having a firm grasp of the customers of an organization thus making it
difficult for them to switch to competitors. IT applications could be used to =lock-in‘
customers by introducing switching costs (e.g. costs of changing telecommunication links,
cost of changing hardware and software)
b) Tangible benefits can be quantified. These inclu
gregorymasila answered the question on November 27, 2017 at 13:46
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