Critically discuss how marketing logistics can be used as a source of competitive advantage

      

Critically discuss how marketing logistics can be used as a source of competitive advantage.

  

Answers


kevin
Marketing logistics simply involves planning,delivering and controlling the flow of physical goods.

To be competitive strategic planning should be made considering customer needs and come up buyer driven commodities as this will make products competitive.

Products should be delivered to the market in time as market need arises and ensure the mode of transport is safe and it does not contaminate products and lastly ensure a continuous supply of quality products to the market in order to build customer loyalty and this increases competitiveness of the product.

sande kevin answered the question on December 26, 2017 at 09:55


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