a. Coverage: coverage over the radio is wider as it can serve many people at the same time compared to newspapers which serve only a few people at a time.
b. Attention: it is easier to get attention of the group through the radio than newspapers, as it is not strenuous to listen to a radio.
c. Speed: radio is fast to advertise compared to newspapers.
d. Accessibility: radio may be accessible even in areas where it is hard to find newspapers.
e. Channel: the radio has different channels that cater for different vernacular unlike newspapers, which is in Kiswahili or English.
f. Cost: newspapers are not affordable to many people as they are expensive but one can listen to a radio in the neighborhood.
g. Literacy: unlike newspaper, radio reaches both literate and illiterate masses.
h. Appeal: advertisement through the radio is more appealing as it can be accompanied by entertainment.
joseph rimiru answered the question on December 28, 2017 at 14:06
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