Get premium membership and access questions with answers, video lessons as well as revision papers.
a. Coverage: coverage over the radio is wider as it can serve many people at the same time compared to newspapers which serve only a few people at a time.
b. Attention: it is easier to get attention of the group through the radio than newspapers, as it is not strenuous to listen to a radio.
c. Speed: radio is fast to advertise compared to newspapers.
d. Accessibility: radio may be accessible even in areas where it is hard to find newspapers.
e. Channel: the radio has different channels that cater for different vernacular unlike newspapers, which is in Kiswahili or English.
f. Cost: newspapers are not affordable to many people as they are expensive but one can listen to a radio in the neighborhood.
g. Literacy: unlike newspaper, radio reaches both literate and illiterate masses.
h. Appeal: advertisement through the radio is more appealing as it can be accompanied by entertainment.
joseph rimiru answered the question on December 28, 2017 at 14:06
- Outline four differences between a public limited company and a parastatal.(Solved)
Outline four differences between a public limited company and a parastatal.
Date posted: December 28, 2017. Answers (1)
- Give five ways in which an entrepreneur contributes to production of goods.(Solved)
Give five ways in which an entrepreneur contributes to production of goods.
Date posted: December 28, 2017. Answers (1)
- Explain four reasons for difference in terms of trade between countries. (Solved)
Explain four reasons for difference in terms of trade between countries.
Date posted: December 28, 2017. Answers (1)
- Outline six factors that may contribute to the level of a country’s national income. (Solved)
Outline six factors that may contribute to the level of a country’s national income.
Date posted: December 28, 2017. Answers (1)
- Highlight the disadvantages a manufacturer would suffer if the wholesalers were eliminated from the chain of distribution (Solved)
Highlight the disadvantages a manufacturer would suffer if the wholesalers were eliminated from the chain of distribution .
Date posted: December 27, 2017. Answers (1)
- Explain five factors that may contribute to a decline in birth rate.(Solved)
Explain five factors that may contribute to a decline in birth rate.
Date posted: December 26, 2017. Answers (1)
- A firm/organization dealing with a very popular product still finds it necessary to continue advertising the product. Give five reasons why this may be necessary....(Solved)
A firm/organization dealing with a very popular product still finds it necessary to continue advertising the product. Give five reasons why this may be necessary.
Date posted: December 26, 2017. Answers (1)
- Explain five reasons why inflation would be undesirable in an economy.(Solved)
Explain five reasons why inflation would be undesirable in an economy.
Date posted: December 26, 2017. Answers (1)
- Explain five attributes of a good tax system.(Solved)
Explain five attributes of a good tax system.
Date posted: December 26, 2017. Answers (1)
- Explain five factors a manager would consider before buying office equipment for the organization.(Solved)
Explain five factors a manager would consider before buying office equipment for the organization.
Date posted: December 21, 2017. Answers (1)
- Explain four ways in which warehousing may facilitate trade.(Solved)
Explain four ways in which warehousing may facilitate trade.
Date posted: December 21, 2017. Answers (1)
- Highlight five factors, which may favor existence of a monopoly.(Solved)
Highlight five factors, which may favor existence of a monopoly.
Date posted: December 20, 2017. Answers (1)
- Explain four benefits Kenya would derive from a well drawn development plan.(Solved)
Explain four benefits Kenya would derive from a well drawn development plan.
Date posted: December 20, 2017. Answers (1)
- Describe the six qualities that a manager is expected to have in order to promote teamwork among members of his staff.(Solved)
Describe the six qualities that a manager is expected to have in order to promote teamwork among members of his staff.
Date posted: December 20, 2017. Answers (1)
- (a) Kariuki, a farmer, wishes to hire transport to deliver mangoes to the market. Explain five factors he is likely to consider when choosing the means...(Solved)
(a) Kariuki, a farmer, wishes to hire transport to deliver mangoes to the market. Explain five factors he is likely to consider when choosing the means of transport to use.
(b) Outline six reasons why bank current account is popular with business people.
Date posted: December 20, 2017. Answers (1)
- Explain four factors that may influence a country to adopt a protectionist policy in international trade.(Solved)
Explain four factors that may influence a country to adopt a protectionist policy in international trade.
Date posted: December 20, 2017. Answers (1)
- What are the benefits of e-commerce in transacting business in an organisation?(Solved)
What are the benefits of e-commerce in transacting business in an organisation?
Date posted: December 19, 2017. Answers (1)
- State four measures that might be taken by the government to influence industrialists to locate their businesses in the rural areas.(Solved)
State four measures that might be taken by the government to influence industrialists to locate their businesses in the rural areas.
Date posted: December 19, 2017. Answers (1)
- State five reasons why filing of documents is important in an organization.(Solved)
State five reasons why filing of documents is important in an organization.
Date posted: December 19, 2017. Answers (1)
- List any five results of government failure to protect consumers against exploitation by traders.(Solved)
List any five results of government failure to protect consumers against exploitation by traders.
Date posted: December 19, 2017. Answers (1)