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Mr. Dennis intends to advertise his newly produced product and has approached you for advice. Advice him, giving him six reasons why he should advertise...

      

Mr. Dennis intends to advertise his newly produced product and has approached you for advice. Advice him, giving him six reasons why he should advertise the product through the radio rather than through newspapers.

  

Answers


joseph
a. Coverage: coverage over the radio is wider as it can serve many people at the same time compared to newspapers which serve only a few people at a time.

b. Attention: it is easier to get attention of the group through the radio than newspapers, as it is not strenuous to listen to a radio.

c. Speed: radio is fast to advertise compared to newspapers.

d. Accessibility: radio may be accessible even in areas where it is hard to find newspapers.

e. Channel: the radio has different channels that cater for different vernacular unlike newspapers, which is in Kiswahili or English.

f. Cost: newspapers are not affordable to many people as they are expensive but one can listen to a radio in the neighborhood.

g. Literacy: unlike newspaper, radio reaches both literate and illiterate masses.

h. Appeal: advertisement through the radio is more appealing as it can be accompanied by entertainment.

joseph rimiru answered the question on December 28, 2017 at 14:06


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