Basing on the fact that consumer needs is customer's desire for a product's benefit on a specific time,while product utility is the benefit a customer receives from the exchange(types of utilities:possession,time,place or form),we can conclude that the relationship between consumer needs and product utility is The customer's desire to acquire benefit from exchange which will lead to his/her own satisfaction.
hellenkenya answered the question on February 6, 2018 at 08:15
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