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What is the relationship between consumer needs and product utility?

      

What is the relationship between consumer needs and product utility?

  

Answers


Hellen
Basing on the fact that consumer needs is customer's desire for a product's benefit on a specific time,while product utility is the benefit a customer receives from the exchange(types of utilities:possession,time,place or form),we can conclude that the relationship between consumer needs and product utility is The customer's desire to acquire benefit from exchange which will lead to his/her own satisfaction.
hellenkenya answered the question on February 6, 2018 at 08:15


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