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Strategic managers should be careful not to be influenced by FAD in their decision making. The statement implies that managers should not be moved by desirable market trends characterized with lots of energy and enthusiasm within a short period. The statement also means that the executive should try to explore new strategies, tactics, methods, techniques and approaches towards a problem. They should stop doing the same thing periodically. Besides that, the decision should represent the existing situation of the company. Trying to copy and do what competitors have implemented is not the best approach; rather, alternative means should be encouraged. The center of managerial decisions should be long-term and not merely short term because of the attractive deals.
simpleman Anto answered the question on February 8, 2018 at 11:42
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