Business environment consists of the external factors that influence the expected outcome. A business organizes its activities to accommodate these factors if it is to succeed. In a situation where the factor are rapidly changing and are always unexpected, businesses may not have strategies of mitigating the changes. Such unpredictable changes creates a volatile business environment. The current political state of Kenya has lead to a highly volatile business environment which has affected the stability of firms negatively. International investors and partners shy from Kenyan markets due to the uncertainty hence lowering the profits.
QueenR answered the question on April 3, 2018 at 11:30
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