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1. Market segmentation.
This is the process of dividing a market into smaller groups.
2.Market targeting.
This is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.
3.Differentiation.
This is differentiating the firm's products to create unique superior product.
4.Positioning.
This is making sure that the product sticks to the mind of customers.
princesam answered the question on April 21, 2018 at 18:02
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