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For them to maximise profits, some businesses exploit consumers by supplying poor qualÂity goods at higher prices. They adopt unfair trade practices such as adulteration, boarding, black-marketing,and more.As a result consumers do not get value for their money. Big business houses use their power for private gain and to the detriment of consumers. Consumers are exposed to physical, environmental and other hazards.
Therefore,consumers need to be protected from spurious, duplicate and adulterated products, pollution of air, water and noise, and misleading advertising.They need protection for to the following reasons:
>Illiteracy and ignorance:Most consumers are illiterate and ignorant. They do not understand their rights.
A system is required to protect them from unscrupulous businessmen.
>Unorganised consumers:In many countries,consumers are widely dispersed and are not united. They are at the
mercy of businessmen. On the other hand, producers and traders are organised and powerful.
>Spurious goods:There is increasing supply of duplicate products. It is very difficult for an ordinary
consumer to distinguish between a genuine product and its imitation. He pays the price for the original but
gets a substandard product.It is necessary to protect consumers from such exploitation.
>Deceptive advertising:Some businessmen give misleading information about quality, safety and utility of
products. Consumers are misled by false advertisement and do not know the real quality of advertised goods.
A mechanism is needed to prevent misleading advertisements.
>To Stop Unethical Practices:The modern economy is fiercely competitive and unethical business owners will cut corners without regard to the health or safety of the consumers. Unethical practices also produce incredibly bad service and no consumer should have to deal with it. One of the group legal services a Countrywide attorney provides is information about fraud or what constitutes a defective product. He or she educates a group legal plan member on what consumer rights they have and how redress can be best achieved. If unethical practices merit a court case being filed, Countrywide attorneys will help plan members prepare the case to go before the Small Claims court.
Mr Masinde answered the question on April 30, 2018 at 13:19
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