1. Protects the product against damage, spoilage, tampering, and maintains functional form e.g. milk in transporting, storage ,handling and delivery.
2. Foils or protects against pilferage or shop lifting e.g. the use of oversized cartons to fit into the pocket or purse.
3. Offers convenience during usage (dispersement) in terms of access and ease of use e.g. squeezable bottles of jellies, tomato sauce , microwaveable packed foods ", plastic soft drink packages.
4. Promotes product by communicating features i.e. adds value to the brand in promoting product. Marketers use colors , size ,shapes , graphics and typefaces to distinguish their products or brands, from those of the competitors
5. Develop reusable package for alternative use to increase consumer utility e.g. resusable bottles.
6. Segmentation, tailored to a specific group
7. Packaging can help to establish a common identity for a group of products-sold under one brand name for the purpose of improving consistency by creating a uniform look for all of the products
lydiajane74 answered the question on May 4, 2018 at 19:22
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