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Designing the package involves the following steps:
? Briefing the designer: The person who is designing the package needs to understand what is in the mind of the manufacturer. A complete marketing analysis may be given to the designer or some specific objectives may be given. The designer needs to list his views about the problem.
? Gathering information about the package: Meeting the people involved in the production process, various channel members like sales personnel, dealers has to be done. Facts about the packaging materials need to be gathered.
? Writing the Design Platform: The designer gives a report giving details of what he has understood and what must be done to achieve the objectives he has laid down. The product and packaging engineers need to work together.
? Creative Phase: Here, the creative people are involved. They are given a precise definition of the problem and a set of objectives to work upon. They are required to find visual solutions to the problems stated within the boundaries outlined in the platform of design.
? Consulting Suppliers: Then, the appropriate suppliers of materials need to be called in. The ideas are synchronized with reality. The ideas need to be practical and also cost effective.
? Initial Presentation: The ideas are presented at a first visual presentation meeting. The client actually sees the work being done. The designs should be judged in relation to the design platform.
lydiajane74 answered the question on May 4, 2018 at 19:30
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