? It enhances competitiveness
? It is a continuous process of striving to improve
? Can be motivational for employees giving them goals to achieve
? May identify other functions that could be improved
? It can be difficult to gather all the relevant information needed as it is often not publicised
? It can be time consuming to study and analyse competitors’ techniques
? Techniques may not be able to be adopted by the organisation due to internal constraints eg limited finance
? Can only be as good as the benchmark set
? Minimise the risk of the product failing when launched onto market
lydiajane74 answered the question on May 31, 2018 at 12:29
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